Knowledge Mobilization (KMb)

Knowledge Mobilization at uOttawa

Knowledge Mobilization (KMb) means promoting and facilitating the use of research among knowledge users (stakeholders, decision makers, policy makers, practitioners, community members, patients, etc.) to help them make informed decisions about policies, programs, practices and behaviors.  It encompasses a wide range of activities relating to the production and use of knowledge generated from research such as knowledge synthesis, dissemination, and co-creation by researchers and knowledge users (known as integrated KMb). The level of interactions between researchers and knowledge users during the KMb process may vary in complexity and intensity depending on the nature of the research, the findings and the needs of the knowledge users.

The following information focuses on knowledge mobilization as it relates to social sciences, arts, humanities and health research domains, excluding commercialization.

Through its Knowledge Mobilization Strategy 2019-2021 and Research Connections Unit, uOttawa is committed to support the knowledge mobilization practices of research teams and research administration staff across campus. For more information about the support offered by the Research Connections Unit, consult the 2020 Research Connections Unit Annual Report or it's overview.

Federal Funding Agency Definitions

Social Sciences and Humanities Research Council (SSHRC) terminology and definition

Knowledge mobilization: "The reciprocal and complementary flow and uptake of research knowledge between researchers, knowledge brokers and knowledge users - both within and beyond academia - in such a way that may benefit users and create positive impacts within Canada and/or internationally, and, ultimately, has the potential to enhance the profile, reach and impact of social sciences and humanities research. Source: SSHRC - Definitions of Terms

It is an umbrella term encompassing a wide range of activities relating to the production and use of research results, including knowledge synthesis, dissemination, transfer, exchange, and co-creation or co-production by researchers and knowledge users." Source: SSHRC - Guidelines for Effective Knowledge Mobilization

Canadian Institutes for Health Research (CIHR) terminology and definitions

End-of-grant knowledge translation (end-of-grant KT): “End-of-grant KT includes the typical dissemination and communication activities undertaken by most researchers, such as KT to their peers through conference presentations and publications in peer-reviewed journals. It can also involve more intensive dissemination activities that tailor the message and medium to a specific audience, such as summary briefings to stakeholders, interactive educational sessions with patients, practitioners and/or policy makers, media engagement, or the use of knowledge brokers.”

Integrated knowledge translation (iKT): “iKT is an approach in which stakeholders or potential research knowledge users are engaged in the entire research process. By doing iKT, researchers and research users work together to shape the research process by collaborating to determine the research questions, deciding on the methodology, being involved in data collection and tools development, interpreting the findings, and helping disseminate the research results. This approach, also known by such terms as collaborative research, action-oriented research, and co-production of knowledge, should produce research findings that are more likely be relevant to and used by the end users.”

  • Gives access to and capacity to use available information strategically to solve problems;
  • Helps people connect;
  • Facilitates networking, exchanges and sharing of both the knowledge and practice perspectives;
  • Increases awareness and allows mobilization of researchers and knowledge users toward a common goal;
  • Bridges knowledge and practice to allow more rapid evolution toward best practices, policies, interventions or services;
  • Facilitates efficient and sustainable change;
  • Maximizes the impacts of research;
  • Maximizes the return on the investment for economy, culture, health and society.


Ontario Centre of Excellence for Child and Youth Mental Health


Consideration:  Using a combination of KMb activities such as knowledge push, knowledge exchange and co-creation activities is more effective than using only one type of activity.

Examples of KMb activities

Knowledge push

  • Documents: case study, newsletter, education material, fact sheet, FAQ, handbook, journal article, magazine article, newspaper article, press release, promotional material, reference list, success story, reports, briefing notes, knowledge syntheses, books, policy papers
  • Artistic Representations/Performances: films, plays, exhibits, festivals
  • Tools: toolkit, manual, guidelines, databases
  • Media: blog, e-newsletter, podcast, PowerPoint presentation, video, website, wiki, radio interview, TV interview

Knowledge exchange

  • Face to Face: meetings, conference, debate, forum, workshop, lunch and learn, panel, press conference, presentation, symposium, training
  • Online: webinar, online course


  • Interactive small groups
  • Educational outreach
  • Mass media campaign
  • Communities of practice
  • Networks
  • Chat room
  • Social media
  • Discussion board
Support at uOttawa

Learning about knowledge mobilization

Planning knowledge mobilization

Implementing knowledge mobilization

Upcoming Activities

OVPR and Centre for Academic Leadership - Writing a compelling lay summary

Online Webinar on November 18 - 1:30 p.m.

To register


Marie-Eve Girard
Knowledge Mobilization Advisor

Phone: 613-562-5800 ext. 2771


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